Launched in December, the game already has 2m daily active users, most of whom are young women.It’s a breakout success in a traditionally neglected gaming demographic — and female-focused gaming company Pape Games is pulling out all the stops to win over players’ hearts. Reportedly, 52% of members are Japanese females in their twenties, with thirty-somethings accounting for 18% of the user base.Sean and Meta Jo Riseling first met on the dance floor of a club in July 2009.Webkare’s future monetizing strategy could include turning the concept into a video game or novel, merchandising, product placement, selling virtual items, expanding the concept to cell phones, developing a version for male users or offering premium memberships.Another obvious option is internationalization, but here the question is if such an idiosyncratic way of curing loneliness 2.0 could succeed in the US or Europe as well.“Men Are From Cyberspace: The Single Woman’s Guide to Flirting, Dating, and Finding Love On-Line,” St. Webkare (Web Boyfriend in Japanese), a mix between a social network and dating simulation site, is Nippon’s newest web sensation.
They have to try to hook up with one of four male Anime characters (who are the “stars” of the site) through “conversations” and must collaborate with other Webkare members in order to move on in the game.
Their advice: If you’re a single woman looking for the right guy, don’t neglect to look online.
“Women who join online services get bombarded by messages,” says Skriloff, who met her current boyfriend online.
For example, it seems to be essential to “talk” to the boyfriends of other users and view their profiles and albums.
Currently usage is free, with display ads and affiliate links as main sources of revenue.
On the surface, Webkare’s social network functions are kept to a minimum.