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Ostensibly, Kelce is talking about the importance of the date.

This video will introduce Kelce to 24 Hour Fitness customers.

By prioritizing users' privacy while delivering a curated matchmaking service, the app certainly caters to high-octane, ambitious women.

But then again, it benefits all women, not just the no-bullshit Olivia Popes and multitasking Gwyneth Paltrows of the world.

Unlike most dating apps, you can't just join The League and immediately start pawing through the platform—which is, of course, what the press lunged at earlier this fall. Bradford doesn't want those game-players and ghost-like profiles cluttering her app, so she says that if users "aren't logging in, not responding to users, or people are messaging them and they're not messaging back, little things like that," they'll take action.

There's a waiting list, which Bradford explains is integral to the customer experience, since she wants to ensure each person who joins the dating pool has suitable and varied matches in return. With that in mind, Bradford developed "a flagging system so that if the user is just there to check it out and not participate, we put them back on the wait list." Because a dating app should only be for people who really, actually want to date, right?

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Fun fact: In 2009 I ordered an item of clothing claiming to be Olden Polynice’s Utah Jazz game-used warm-up suit on e Bay for about plus shipping and handling."I designed it for career-oriented, busy, professional women," Amanda Bradford says as she looks down at a device in her palm.But instead of an alarm clock that rattles off to-do list items or a hybrid baby monitor/conference call speaker, the 29-year-old's clutching her i Phone and swiping through a prototype of The League, her dating app that launches today.It's great—really great—in spite of what some people might have you think.In August, the press pounced on The League while it was in development, labeling it "Tinder for elitists," (Huff Po) and painting its target customer as "a narcissist with an over-inflated evaluation of their own worth" (The Daily Dot).A replica on-court Utah Jazz warm-up jacket costs 9 on before shipping.

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