Venice and the Venetian region are home to such craft techniques and secrets that few know how to play.
Strong traditions characterize this city that has for a long time been the center of commerce and trade with the rest of the world.
For me as a designer, it is the ultimate privilege to create swimwear that honors the strength of a confident woman, empowering her with stylish cuts and quality fabrics to truly make her comfortable” Paula Malm Berner. The newly invented Float design is an addition to the Icelandic bathing culture.
Paula is a Stockholm-based fashion designer and entrepreneur, educated at the Parsons School of Design in New York. Designer Unnur Valdís - an Icelandic mermaid and a wellbeing specialist, designed this product to add a new dimension to the water and bathing culture.
It’s also a garment charged with emotions and expectations.
The swimsuit brings to life dear memories of childhood and long dreamy days at sea, of sand on sun-kissed skin and the bliss of an endless summer. Patti Smith has been truly brave and is very inspiring in many ways, she received the Polar Music Prize a few years ago and her emotional openness was fantastic. Inspired and slightly overexcited as we just opened our Pop Upstore and I'm finishing my design for summer 2016. You´ll never regret the things you did, only the things you you did not do. In every Icelandic town you have at least one swimming pool with natural geothermal water.
It is the perfect setting for the weightless body to experience a deep relaxation where you can relax every muscle.
A clash between initial aesthetic attraction and after a second look : repulsion and the realisation of the tragedy trash causes.
Acqua Alta as a tool to link all these techniques starting from a unique phenomenon.
Water as transport, water as energy, water as an issue that affects the lives of citizens, leaving it’s mark.
Sometimes people gather in an isolated place in the countryside where there is a pool and float together.
One of the upcoming pop up float events is a floating concert at the oldest and biggest indoor swimming pool in Reykjavik.
As a child, I would walk over beaches and through fields and forests to collect beautiful shells, shimmering stones, feathers and funnily shaped branches.